You need commercial leadership
in Italy. Now.
Without hiring full-time.
Building a permanent commercial team takes months of recruitment, onboarding and cultural alignment — time and capital you may not have before proving the market. CCi steps in as your interim commercial director: full expertise, full field presence, full accountability. None of the overhead.
This solution is right for you if:
Your country manager left or is not performing and Italy cannot be left unmanaged
You need someone accountable for Italian results — not just advice from a distance
You want to test the Italian market before committing to a full-time commercial hire
You are in a transition phase — acquisition, restructuring, new product launch — and need experienced commercial cover
You cannot afford a full-time Country Manager but need that level of expertise and accountability
The lowest-risk option for commercial leadership in Italy.
Hiring a full-time Country Manager in Italy is a significant commitment — salary, benefits, notice periods, and the risk of a wrong hire that takes 12 months to unwind. For companies at an early or transitional stage in Italy, that commitment often comes too early.
Temporary management changes the equation. You get senior commercial leadership, full field presence and direct accountability to results — structured as a defined engagement with clear milestones, and a planned handover when the time is right.
"No employment contract. No relocation. No 12-month commitment upfront. You get senior commercial leadership in Italy — with a defined exit and a measurable result."
CCi's temporary management engagements are designed to produce a tangible commercial outcome — not just to fill a gap. Every engagement ends with either a renewed mandate based on results, or a documented handover to a permanent hire.
| Full-time hire | CCi Temp Mgmt | |
|---|---|---|
| Time to start | 3–6 months (recruiting) | 2 weeks |
| Commitment | Permanent + notice period | Defined engagement |
| Market knowledge | Variable — depends on candidate | 20+ years Italian MedTech |
| KOL network | To be built from scratch | Established, day one |
| Procurement expertise | Variable | Deep SSN knowledge |
| Risk if wrong fit | High — 12+ months to resolve | Low — defined exit clause |
| Cost | Fixed + benefits year-round | Engagement-based |
Everything a Country Manager does — with 20 years of Italian market knowledge already in place.
During a temporary management engagement, CCi acts as your commercial director in Italy — with direct accountability to HQ, full field presence and hands-on management of every commercial activity.
Distributor & sales team management
Direct day-to-day management of distributors and sales reps — setting targets, reviewing performance, resolving issues and driving activity in the field.
KOL engagement & clinical relationships
Active management of Key Opinion Leader relationships — clinical visits, procedure support, scientific exchange and the trust-building that drives product adoption in Italian hospitals.
Tender & procurement management
Identification of SSN procurement opportunities, preparation and submission of tender documentation, pricing strategy and follow-up through the award process.
HQ reporting & alignment
Structured reporting to your international headquarters — pipeline status, market feedback, commercial performance and strategic recommendations. You stay in control without being in the field.
Strategic planning & market development
Annual and quarterly commercial planning, regional expansion strategy, new account identification and prioritisation — the forward-looking work that a Country Manager does alongside day-to-day execution.
Handover preparation
From day one, the engagement is designed with handover in mind. Relationships, processes, account plans and market knowledge are documented so a permanent hire can take over without losing momentum.
Three formats. One starting point: a conversation.
30-day market assessment
A focused, time-limited engagement to assess the Italian market for your device, identify the key commercial opportunities, and produce a prioritised action plan — with a clear recommendation on next steps.
- Market & competitive landscape assessment
- KOL identification and first contacts
- Distribution shortlist and evaluation
- Prioritised 90-day commercial action plan
3–6 month temporary management
The most common format. CCi operates as your interim commercial director — managing distributors, engaging KOLs, preparing tenders and reporting to HQ — for a defined period with clear milestones.
- Full commercial management and field execution
- Distributor activation and supervision
- KOL engagement programme
- First SSN contracts in pipeline
- Monthly HQ reporting
6–12 month leadership mandate
For companies that need sustained commercial leadership in Italy over a longer period — through a full market entry cycle, a restructuring, or a period of significant commercial development.
- All core engagement deliverables
- Annual commercial planning
- Team building & sales development
- Full documented handover to permanent hire
- Optional: retained advisory post-handover
Three phases. Designed for a clean handover from day one.
Onboarding (week 1–2)
A rapid but thorough immersion in your product, your current situation and your objectives for Italy. Everything needed to operate effectively from day one — not week six.
- Product and clinical training
- Review of existing Italian commercial situation
- Meeting existing distributors and contacts
- Definition of KPIs and 90-day milestones with HQ
- Engagement plan finalised and approved
Execution (month 1 onwards)
Full commercial management of your Italian market — field presence, stakeholder management, procurement activity and regular reporting. Accountability to the agreed milestones throughout.
- Weekly field activity (hospital visits, KOL meetings)
- Distributor performance management
- Tender pipeline development
- Monthly HQ report and review call
- Ongoing milestone tracking
Handover
A structured, documented transition — whether to a permanent hire or to a renewed engagement. No relationships lost, no knowledge gaps, no standing-start problem for whoever comes next.
- Full account and relationship documentation
- Playbooks for key commercial processes
- Tender pipeline and status briefing
- Distributor and KOL introduction to successor
- Optional: retained advisory role post-handover
Commercial leadership in Italy — active, accountable and producing results — from week two.
From colleagues and clients
"Clodio is both a great General Manager and a great person. He has a strong vision about the High Tech and Life Saving Medical Healthcare field derived from more than twenty years old working experience. He has a strong track record for building the business in new geographies and creating development opportunities."
"Clodio is a very pro active manager who it has been a pleasure to work with over recent years. His approach to job situations has been to listen and then act. This is so important when dealing with companies with differing needs in different countries. Clodio is a great team builder with a special focus on objectives and goals."
Tell us your situation. We can be active in Italy within two weeks.
A 30-minute call is enough to understand your situation and design an engagement that fits — whether that's a 30-day sprint or a 12-month leadership mandate.
Schedule a free 30-min call