CCi supports international Medical Device and Healthcare companies enter and scale in the Italian market — with strategy, local knowledge, and hands-on execution.
"Italy rewards those who arrive prepared. Most companies learn this the hard way. You don't have to."
— Clodio Caiola, Founder · CCiPick the solution that matches your situation, or talk to Clodio to design a combined approach tailored to your device and your timeline.
You have the product. Italy has the market. The gap is a complete commercial infrastructure built for your device.
ExploreYour sales team is in Italy. But are they selling the Italian way? Field-based training built on 20 years of local experience.
ExploreWhen your challenge doesn't fit a template, we design the approach around your specific situation and market stage.
ExploreYou need commercial leadership in Italy. Now. Without hiring full-time. CCi steps in as your interim commercial director.
ExploreThe right relationship with the right KOL changes everything in Italian healthcare. We have them. We build more.
ExploreBudget is blocking your Italian entry. We connect strategy, execution and finance at the same table. New in 2025.
ExploreOver 20 years inside the Italian healthcare industry — as sales director, as country manager, as the person in the room when deals were made or lost. I founded CCi because I kept seeing the same mistakes made by companies with great products and no local compass.
CCi is not a consultancy that advises from a distance. We get in, we execute, and we stay accountable to results.
"Clodio is both a great General Manager and a great person. He has a strong vision about the High Tech and Life Saving Medical Healthcare field derived from more than twenty years old working experience. He has a strong track record for building the business in new geographies and creating development opportunities for the employees that report to him."
"Clodio is a very pro active manager who it has been a pleasure to work with over recent years. His approach to job situations has been to listen and then act. This is so important when dealing with companies with differing needs in different countries. Clodio is a great team builder with a special focus on objectives and goals."
Most companies reach out after realizing Italy is more complex than expected. An exploratory call commits no one — but it might save you 6 months.
Schedule a free 30-min callCost depends on the service you choose — from targeted consulting to full commercial management. The first 30-minute assessment is free.
On average 6-12 months for a first commercial validation, factoring in approvals, KOL network building, and initial contacts with SSN facilities.
They underestimate the complexity of the public healthcare system (SSN), which drives 75% of medical device purchases, and arrive without a local network.
No, CCi intentionally keeps a small client roster (boutique model), giving Clodio Caiola's direct attention to every project, regardless of company size.
It's an interim commercial leadership role in Italy, active immediately, without the need to hire a full-time executive.
CCi covers Class I, II, and III medical devices, supporting companies from entry strategy through to on-the-ground execution.
