When your challenge
doesn't fit a template,
we build the solution.
Not every market entry challenge fits a predefined solution. When your situation is complex, atypical or at a crossroads, CCi designs a consulting approach built entirely around your specific context — your device, your company, your stage of development in Italy.
This solution is right for you if:
Your situation doesn't fit neatly into a standard market entry or sales development engagement
You are at a strategic crossroads and need an external perspective with deep Italian market knowledge
You tried a standard approach and it didn't work — and now you need a proper diagnosis before acting again
You need to align your international HQ strategy with Italian market realities
You are restructuring your Italian operations and need strategic guidance on direction and priorities
What is CCi's Customized Business Consulting?
A tailored strategic engagement designed around your specific situation, for challenges too complex or unusual for a standard market entry solution.
CCi has worked with companies from the USA, Netherlands, France, Japan, Israel, Brazil and Switzerland — each with a different product, a different company culture and a different stage of Italian market development.
Over time, one thing has become clear: the most valuable consulting is the kind that starts with listening, not with a pre-packaged solution. The Customized Business Consulting engagement is designed for exactly those situations where the challenge is too specific, too complex or too unusual for a standard approach.
"Tell us your situation in two sentences. We'll tell you if we can help — and how."
This solution can take many forms: a strategic review, a business model redesign for the Italian market, a go/no-go analysis, an alignment between HQ strategy and local market realities, or a combination of the above.
Strategic crossroads
You are considering whether to invest further in Italy, restructure your commercial approach, or exit the market. You need an independent, informed perspective before making a decision that involves significant resources.
HQ vs. local market misalignment
Your international headquarters has a commercial strategy that is not producing results in Italy. The local team says one thing, HQ expects another. You need someone who understands both sides to bridge the gap.
Business model redesign
Your current Italian business model — distributor-based, direct, or hybrid — is no longer working. You need a structured analysis and a concrete recommendation for what to change and how.
New product launch strategy
You are launching a new device category or a significantly upgraded product in Italy and need a bespoke go-to-market strategy that accounts for clinical positioning, competitive dynamics and procurement timing.
Post-failure diagnosis
A previous market entry or commercial initiative in Italy did not produce the expected results. Before investing again, you need an honest, structured diagnosis of what went wrong and what a different approach would look like.
How does CCi approach Customized Business Consulting?
By listening first, designing second, and executing with accountability — grounded in 20 years of direct Italian market experience, not pre-built templates.
Every Customized Business Consulting engagement follows the same principle: we do not arrive with a pre-built answer. We arrive with 20 years of Italian market experience, a structured diagnostic methodology, and the ability to translate what we find into a concrete, actionable plan.
No assumptions
We start every engagement by understanding your specific situation — your product, your company culture, your history in Italy and your actual objectives. No solutions are proposed before the situation is fully understood.
Honest assessment
We tell you what we actually find — including things you may not want to hear. An honest diagnosis is more valuable than a comfortable one. CCi's value is in the quality of the analysis, not in telling clients what they already believe.
Actionable output
Every engagement ends with a concrete deliverable — a strategic document, a go-to-market plan, a restructuring roadmap or a prioritised action list. Not a PowerPoint full of frameworks. A plan you can actually execute.
Both sides of the table
Having worked with companies from 10+ countries entering Italy, CCi understands the expectations of international HQs and the realities of the Italian market. We bridge that gap — in both directions.
Field-grounded, not desk-based
Our strategic recommendations are grounded in direct field experience — not in market research databases or secondary sources. We know what actually happens in Italian hospitals, procurement offices and distributor boardrooms.
Ongoing if needed
Some engagements are one-off strategic projects. Others evolve into longer-term advisory relationships. CCi is flexible on structure — what matters is that the output produces real change in your Italian commercial performance.
What are the steps from situation to solution?
Four steps: an initial call, scope definition, analysis and design, then delivery with ongoing support.
Initial call
A 30-minute conversation to understand your situation, your objectives and whether CCi is the right fit. No pitch. No commitment. Just a direct conversation.
Scope definition
Based on the initial call, CCi defines the scope of the engagement — what will be analysed, what will be produced and what the timeline and investment look like.
Analysis & design
The core of the engagement. CCi conducts the agreed analysis — market, competitive, operational, organisational — and designs the strategic approach or recommendation.
Delivery & support
The output is delivered in a structured, actionable format. CCi remains available to support implementation, answer questions and refine the approach as the situation evolves.
Two sentences is enough to start.
Describe your challenge in the form. CCi will review it and get back to you within 48 hours with a direct response — whether that's a call, a question or an initial perspective on what the right approach might be.
From colleagues and clients
"Clodio is both a great General Manager and a great person. He has a strong vision about the High Tech and Life Saving Medical Healthcare field derived from more than twenty years old working experience. He has a strong track record for building the business in new geographies and creating development opportunities."
"Clodio is a very pro active manager who it has been a pleasure to work with over recent years. His approach to job situations has been to listen and then act. This is so important when dealing with companies with differing needs in different countries. Clodio is a great team builder with a special focus on objectives and goals."
Tell us your situation. We'll tell you what the right approach is.
If your challenge doesn't fit neatly into any of our solutions, this is the right starting point. A 30-minute call is enough to understand your situation and give you a direct, honest perspective.
Schedule a free 30-min call