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Solutions

The right entry strategy for your device, your market, your timeline.

Each solution is built around a specific situation we see international companies facing when entering Italy. Pick the one that matches yours — or talk to Clodio to design a combined approach.

Entering the Italian market for the first time Scaling or restructuring sales Underperformance despite a strong product Needing interim commercial leadership Budget limiting the entry strategy
Device categories covered
Cardiovascular & Vascular Primary
Orthopaedics Covered
Diagnostics / IVD Covered
Surgical & High-tech Healthcare Covered
Class I · II · III devices All classes
Public (SSN) and private sector · National and regional coverage · Italy and EU markets
01

Total Sales Solution

"You have the product. Italy has the market. The gap is strategy."

A complete commercial infrastructure built for your device — from distributor selection to SSN procurement, from KOL engagement to field support.

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02

Professional Sales Development

"Your sales team is in Italy. But are they selling the Italian way?"

Field-based sales training built on 20+ years of local experience. Not sales theory — Italian sector-specific execution and KAM 360 approach.

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03

Customized Business Consulting

"When your challenge doesn't fit a template, we build the solution."

A tailored strategic approach designed around your specific situation, market stage, company culture and development goals in Italy.

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04

Temporary Management

"You need commercial leadership in Italy. Now. Without hiring full-time."

CCi steps in as your interim commercial director — with all the expertise, field presence and accountability. None of the overhead.

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05

Key Account Management

"The right relationship with the right KOL changes everything in Italian healthcare."

Direct access to a network of vascular surgeons, procurement directors and hospital administrators built over 20 years — relationship by relationship.

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New 2025
06

Market Entry Funding

"Your product deserves Italy. Don't let budget be the reason it doesn't get there."

Strategy, execution and finance at the same table. CCi now offers access to dedicated funding solutions through a leading international financial partner.

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How we work

Every engagement follows the same four-phase structure.

01

Assess

Deep market and product analysis. We identify the real obstacles — regulatory, commercial, relational — before you invest in field execution.

02

Design

A tailored strategy: distribution model, KOL mapping, procurement pathways, reimbursement route, realistic timeline and milestones.

03

Execute

We go in the field. Meetings, negotiations, sales team support, tender preparation, distributor management. Full accountability to targets.

04

Transfer

Documented relationships, processes and playbooks transferred to your permanent team. You own the market — not just the first contracts.

Is CCi right for you?

Companies typically involve us when:

If any of these situations sound familiar, an exploratory call is the right first step. It commits no one — but it gives you a clear picture of what's actually standing between your product and the Italian market.

Entering the Italian or EU market for the first time and needing a structured, risk-managed approach

Scaling or restructuring a sales organization that isn't performing despite a strong product

Needing temporary commercial leadership during a transition, a departure or a market expansion

Facing underperformance after 12–18 months in Italy with no clear diagnosis of what's wrong

Having the strategy but lacking the budget — and needing strategy, execution and finance integrated in one engagement

Let's talk

Tell us your situation. We'll tell you which solution fits.

A 30-minute call is enough to understand your challenge and give you a clear picture of what CCi can do — and what it will cost.

Schedule a free 30-min call
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